MARAHLAGO, Inc.

The premier dealer of fine larimar jewelry worldwide

Founded in 2002, Marahlago creates distinctive and sophisticated jewelry designs that feature high quality larimar, a rare and stunning mineral found only in the Dominican Republic. Marahlago’s eye-catching collections range from classic designs that can be worn every day, to breathtaking, sophisticated creations that let the world know you’re one of a kind.

Besides making the world more beautiful, Marahlago helps make the world a better place, too. We work closely with the craftspeople and miners in the Caribbean so that every piece of jewelry we make has a direct and positive impact on people’s lives.

THE DOMINICAN REPUBLIC

The world’s only source for authentic larimar

In a mountainous region of the Dominican Republic, a country in the Caribbean, are found the only deposits in the world of the rare and ravishing larimar gemstone. Larimar is the featured stone in all of Marahlago’s fine jewelry designs and collections. Its color ranges from white, light-blue, and green-blue to the deep azure blue of the Caribbean sky.

First mentioned in mining requests in 1919, it wasn’t until 1974, when Dominican native Miguel Mendez along with a member of the U.S. Peace Corps found brilliant pieces of Larimar on the seashore there. They named the stone Larimar — combining Mendez’s daughter’s name, Larissa, with Mar, the Spanish word for sea.

OUR DESIGNER

Designer Adrian Nixon discovered the beauty of larimar after several visits to the Caribbean, where he watched local craftsmen wrap it in simple settings. Drawn by its ageless beauty and natural luminescence, he felt compelled to elevate the gemstones from their simple settings in the local markets to explore the bounds of its potential for drama, elegance, and high style.

Committed to artistic perfection, Adrian continues to create new designs each year that satisfy the most demanding tastes and thirst for unique, stunning jewelry.

MARAHLAGO IS UNIQUE

All Marahlago jewelry designs feature the silky and lustrous larimar gemstone in unmistakably exceptional arrangements that enhance the beauty of those they adorn. Each design is uniquely fashioned to accentuate the natural beauty of the high-quality metals and gemstones we use. With graceful lines, dramatic color, stunning compositions, and attention to the smallest detail, our designs deliver style and sophistication.

THE HIGHEST QUALITY MATERIALS

At Marahlago, we take great pride in each piece of jewelry we produce. Only the finest sterling silver and precious and semi-precious stones are used in each of our brilliant designs. We also demand only the highest quality larimar stones—drawing from only about 3% of the larimar that is mined—giving our signature pieces their intense, satisfying color and depth.

Committed to making the highest quality jewelry, we use only nickel-free, .925 sterling silver. We often use rhodium plating, too, which provides a more durable piece of jewelry that, with proper care, will last and last.

Because of the better quality in our designs, each piece is heavier, thicker, and more substantial than other brands. Look for our signature Marahlago flower to indicate an authentic Marahlago design.

THE EASIEST WAY TO DETERMINE ACCENT STONES IS VISITING OUR SITE MARAHLAGO.COM AND ENTER THE COLLECTION NAME IN THE SEARCH BOX

  • White Sapphire
  • Pink Sapphire
  • Green Sapphire
  • Blue Topaz
  • White Topaz
  • Mystic Topaz
  • Blue Spinel
  • Black Spinel
  • Blue Larimar
  • Green Larimar
  • Mother of Pearl
  • Freshwater Pearl
  • Black Mother of Pearl
  • Pink Motherof Pearl
  • Australian Opal
  • Black Onyx
  • Red Agate
  • Tanzanite
  • Rose Gold
  • 18k Yellow Gold

GREAT DISPLAYS IMPROVE SALES

Marahlago jewelry is exceptional so we insist on excellence in the presentation of our designs. You will reap the rewards of taking the time to create a clean, well-organized, and interesting presentation to your customers!

Great display presentations are the first step to getting your customer’s attention so they see the beauty and distinctive quality of Larimar designs and decide to purchase from you.

We offer quite a wide variety of shapes and sizes in display elements that complement our jewelry and that make it easy for you to create effective displays. If you have limited space, be sure to request items such as multi-necklace stands, necklace trays, and ring trays to make the most of the space you have.

Be sure to replace any displays that are worn from use. This will help your customer know that you care about them and what you are selling. Keep your space looking its best.

It’s also very important to keep the product clean and tidy so customers will feel welcome to look and to buy. Your display case is a reflection of you, so keep it shiny!

Also be sure to restock quickly when you begin to run out of a design.

USE DIFFERENT ELEMENTS

Your goal is to have a customer purchase a piece of marahlago from you. One of the greatest things you can do to achieve this, is to attract their attention with an interesting display presentation.

The company offers many options, using different shapes and sizes. If you have limited space, be sure to request items such as multi necklace stands, necklace trays and ring trays.

Worn displays should be replaced. This will help keep your space looking organized and well presented.

GROUP COLLECTIONS TO CREATE MORE INTEREST

When you group collections together, it helps you up-sell more easily! Every time you show a customer a piece, be sure to present them with the matching pieces from that collection. They just might go for it!

TIER YOUR DISPLAY FOR MORE DEPTH

You will get the best results when your Marahlago displays use a variety of sizes of display pieces. To do this well, put the taller items in the back of your display and smaller, shorter items in front. Keep everything neatly arranged, clean, and clearly displayed. Hidden objects cannot sell.

Take a look at your display from your customer’s perspective. Decide which pieces are most inviting to your ideal customers and put them center stage!

Give each piece the attention it deserves. Present only one piece per display instead of bunching them up together.

CHECKLIST FOR SUCCESSFUL DISPLAYS

  • Use marahlago fabric to cover base pads.
  • Group collections tightly together.
  • Keep all silver clean and polished.
  • Use risers to create height.
  • All fixtures should be clean and dust free.
  • Lights are working and directed to product .
  • Forms are presented in a tight formation.
  • Have a clear separation between collections.
  • Replace or remove worn out displays.
  • Product is presented on branded collateral.
  • Use some brown colored elements as accents to create interest.
  • Create tiers higher elements in the back and shorter in front.

KEEP ALL MERCHANDISE CLEAN

Regular cleaning with a polishing cloth will easily remove light tarnish and prevent build up on the jewelry. Most Marahlago collections use rhodium-plating making cleaning as easy as a quick wipe with a cloth.

Store your back stock in the airtight poly bags that they come in. The bags contain an anti-tarnish strip slow down the tarnishing process for those pieces that are not rhodium-plated and protects them while they’re stored.

BEST SELLERS

Do not always assume that your customer is looking for the average ticket price of $199. Start big - show them that beautiful showstopper display piece that everyone in the store is always eyeing. Know the products cost and accent stones, if applicable. Then you can talk about the design style options that fit their unique personality. Let them shop and be available to answer any questions. - Stay attentive.

THE SALE STARTS WITH YOU

We appreciate you and we know that you are our jewelry’s greatest asset! You are the first step in your customer purchasing a product.

Sales begin with knowing your product. Show your customer the quality and special beauty of Marahlago jewelry.

Sales begin with asking questions. Ask your customer if they are looking for something special. A gift? A memory of their journey? Or something blue for a bride? You won’t know until you ask.

Sales begin with a smile. Always have a smile on your face and talk directly to your customer. Happiness is contagious!

Sales begin with inspiration. Wear a piece of Marahlago yourself. It will capture attention and be a great conversation starter!

CUSTOMER TALKING POINTS

  • Only the highest grade of larimar is used in each original design
  • Larimar is a rare gemstone, has a unique story, and is highly valued
  • Affordable pricing lets everyone bring home a piece of the Caribbean
  • Each piece has a 3 year warranty against any manufacturing defects
  • Marahlago includes beautiful, easily- adjustable silver chains for its pendants
  • Prices start at only $134
  • Marahlago jewelry is mostly “One Size Fits All” — all pendant chains are easily adjustable
  • This is an exceptional opportunity to take home a cherished Caribbean memory
  • IIf a customer wants to purchase one piece of jewelry, upsell the other pieces in that collection

SELLING OUT-OF-STOCK ITEMS

If your customer wants something that you don’t have in stock but is listed in our current catalog, please call us and check availability. We can usually ship the same day and have it delivered to your customer within 3 business days.

ELEGANT PACKAGING

Marahlago standards of excellence extend to our packaging. Each piece of jewelry should be placed in our luxurious soft brown fabric pouch along with our owner’s guide that includes a silver polishing cloth to keep your customer’s piece’s looking like new!

Larger Marahlago items should be sold with the distinctive dark brown wooden box that we send them in. All of the Pouches, owners guide booklets and wooden boxes (for larger pieces) are free of charge.

KEEP SIGNAGE
CURRENT

Marahlago prides itself on its ever-changing and evolving collections of beautiful jewelry. We put a lot of care and artistry into our signage to help attract customers and to inspire them to buy from you. Be sure that your posters and signage all represent the current catalog and designs that are currently available. Each year, our designs and promotions get better and better—and that helps your sales. If you need signage for promotions and events, call us and we will send you what you need at no charge! Find images at the Art Resources tab on the brand training homepage.

GRAPHICS & SIGNAGE

Marahlago graphics are designed to attract your customers’ attention and showcase the stunning pieces in our line of jewelry. Choose from:

  • Sidewalk Poster
  • Wall Poster
  • Duratrans
  • Window Graphics
  • Outdoor Media
  • Window Stickers
  • Roll Up Banners
  • Counter Signs
  • Rack Cards
  • Tri-Fold Brochures
  • Scratch Card Promos
  • Sales Contest Promos

To order email customercare@marahlago.com or call us at (310) 910-3833

WARRANTY & REPAIRS

The Marahlago limited warranty covers repairs on manufacturing defects for up to three years from purchase date for all of our jewelry that has been purchased from an authorized retailer. The warranty is void if the jewelry has been damaged by accident, negligence, unauthorized service, or other factors other than defects in material or workmanship.

RING SIZING

Marahlago rings should NOT be re-sized to fit a customer. The excess heat required for sizing can damage the delicate larimar stone and the finish on the metals. If a customer wants a piece in a different size, please contact us to see if we can custom make the exact size your customer needs. There will be a 10% surcharge for the service and it will take about eight weeks to get it to you. The custom ring is guaranteed, as is every piece of Marahlago jewelry.

PLEASE CALL TO REQUEST SPECIAL SIZES
Custom sizes are possible in most, but not all styles.
All pieces will be made by hand in the exact size required.
Allow 6-8 weeks for delivery.